This model supports the “Be seen, grab a brick!” campaign to promote pedestrian safety at crossings and other locations where motorists might not see brick-less pedestrians. The bricks are available in 2 dimensions, pocket size (10x5x3cm) and normal size (21x10x5cm) and 2 variants (3 holes / 19 holes).

Be seen, grab a brick! Campaign

Note that …

Note that It's an April Fool's joke! 😂🐟, Source: Reddit, IrishCycle, CBC, GlobalNews